sound very good!
XD
“要有趣。”
这是一个好建议,但是并非新主意。或许一开始您就知道,使读者觉得有趣是一个受欢迎博客的重要因素。很明显,除非读者觉得您的博客有趣,否则他们不会在您的博客上逗留。
但是怎样做才正确呢?如何才能使您的博客“有趣”呢?
关注和兴趣是很抽象的概念。区别、价值以及导火线都是有用的概念,但是都看不见摸不着。您不能伸出您的手然后说:“给我一点与众不同的东西。” 事实上我们很难想象这些概念究竟指的是什么。
我想改变这种现象。在过去的几个礼拜里,我关注那些引起关注的内容——我的以及别人的,然后列了21种有用的技术。我想技术不只这21个,但是这21个应该足以让您开始有趣。
1、出错
世界上到处都是想做正确事情的人,以至于很多人开始对此反感。我们渴望一些愿意犯错的人,包括做错事的人、说错话的人以及做错人的人。如果您有勇气成为这么一个人,将会有很多人关注您。
2、正确
您也可以因为正确而备受关注,不过只有当您比别人要正确的时候。比别人先跑一英里,把话题说得比别人的更清楚,比别人更有趣。越完美,就越会被关注。
3、传达别人不能传达的信息
作为一个写手,我们把自己的想法写于纸上。写字让我们有价值,但是不要忘了写字对某些人来说是困难的。很多人想尽一切办法想说出自己的想法,但是却不能。所以他们通过歌曲、书籍和艺术来传达。成为一个这些群体的出版者,您将会永远获得他们的关注。
4、做事
网络上每个人都想说一些重要的话,但是很少人尝试做一些重要的事。如果您想获得关注,不仅要敢于向别人提供建议,而且要敢于亲自实践,然后把它在博客上写出来。
5、让人惊喜
Made to Stick 的作者 Chip 和 Dan Heath 说,使自己与众不同的最有效的方式之一就是打破别人的“猜测机器”。从惊喜的角度出发,做一些古怪的推断,或者做一些和平常不一样的事。只要能够出人意料,别人就会停下来关注您。
6、好笑
博客们太认真了。我们忙于传教而忘记了娱乐。结果,很多读者都在打瞌睡,那么怎样才能使这些读者醒过来呢?幽默。公共演讲者使用幽默已经很多年了,只要幽默适合您的观众,观众就会从瞌睡中醒来继续关注您。
7、提供阿司匹林
一些最优秀的文章写得和阿司匹林一样的简单。您的读者头疼,而您有治疗的药方,所以您通过博客文章的形式向您的读者提供药方。读者之所以关注您的博 客,不是因为您的文章写得多好,而是因为您的文章使他们不再头痛。结论:要尝试扮演一个药剂师,而不是博客,那么您永远都会获得关注。
8、显示一个半裸或者全裸的女人
是否或多或少见过一些女裸体广告?那是因为它管用。不仅吸引男人的目光(就如您所想),而且也吸引女人的注意。不管是什么原因,几乎每个人都会关注裸体女人广告。同样,有裸体女人的博客文章也会备受青睐。
9、告诉您的读者他们是谁
“我是谁?”不仅仅是一个问题,而且是一个普遍的问题,很多人的一生都在问这个问题,不断的定义和重新定义自己,经常质疑目前的我是不是真正的我。作为一个博客,您可以(并且应该)利用这种不确定性。使您的博客可以定义您的读者,例如这个、这个还有这个。
10、预测未来
利用您的专业知识花点时间对未来做出不寻常的预测。如果您在预测上有权威,人们将会关注您。设想一下,如果 Brain 写了一篇很具说服力的文章来预测网络课程是未来的商业模式——等等,他真的这么做了,而且网络营销领域的一些大头仍继续在讨论这个。
11、真情流露
很多博客文章就像小型的教科书——具有启发性、组织严密,并且缺乏热情让人想睡觉。如果您想在网络上出名,就不要让人听起来像是一个无所不知道老师,而要释放您内心的世界——别人会觉得很有趣并加以关注。这里有更多关于真情流露的文章。
12、要勇敢
YouTube 上有很多视频都会令人发笑,但是其中这颗罕见的宝石吸引了9百多万人的关注。事实上,很多人都面临着很大的压力,但是很少人会有勇气和胸怀去面对——如果您是很少人中的一个,您将会备受世界的关注。
13、要诚实
每次都要讲实话。要诚实到您害怕点击“发表”按钮,要诚实到读者不知道该说什么好,要诚实到您的律师要求您停止——您会感觉良好,而别人将会讨论您。
14、有所不恭
想挑起别人的注意吗?那就取笑他们的神、他们的政治、他们的家庭——任何他们珍惜的东西。是的,他们会生气,但是其他人更多会觉得搞笑。如果不能忍受被一部分人憎恨被另一部分人爱戴,那么您就不应该写博客。
15、讲一个好故事
这个已经被重复很多遍了,我几乎不准备把它列出来,但是仍然有人不知道,所以我还是说说吧。是的,故事支持观点、揭开事实、教育别人并且娱乐别人, 一个好的故事可以让您成为一个传奇人物。我并非指一些鸡毛蒜皮的小故事,而是指那些可以困扰您一生的故事。忘记其他的,告诉我这么一个故事吧。
16、第一时间报道重要信息
每次 Google 出新产品的时候,成千上万的博客会进行报道,这对Google很好,但是对博客有什么实际的利益呢?第一个报道这个信息的人才是唯一重要的,他可以获得所有的流量、链接和权威,其他人仅仅是回声。
17、反驳
长期以来,大家都认为只有做到最好才能成功,后来 Chris Anderson 提出长尾理论把这个想法推翻。Chris Anderson 反驳很多人认为是正确的观点,并因此而(更加)出名。当然,这样的反驳不容易,但是一旦您反驳成功,您将会被人们讨论很多年。
18、挑一张优秀的图片
想把文章写的更好?那就挑一张可以准确表达您的想法的图片,然后放到文章的顶部。是的,这样做需要时间,但是值得做,因为您会获得额外的流量
19、使用隐喻
隐喻是引导读者走进我们思想的道路。一个强大的隐喻将会获得大量的关注,比这里的其他方法(或许最后一个例外)更快地引导读者来到您的博客。更多的隐喻可以看这里。
20、创造艺术作品
很多博客写文章就好比屠宰场杀鸡一样的丑陋,仅仅是为了消费。如果您想让别人惊喜,就不要这样做,而应该在博客文章上多花点功夫,创造一件艺术作品。当这样的文章从您的主页消失的时候,仍然会有很多人访问,您将会为此感到惊讶。
21、把读者放在第一位
您是一个博客,您很有才华,您有很多粉丝,但是这些都不重要。重要并且唯一重要的是您的读者。您可以不这么认为,但是如果您真的不这么认为,您将永远不会有趣。
原文作者: Jonathan Morrow
WASHINGTON, DC – Despite new repairs to the Hubble Telescope, NASA refuses to release old photos or take new ones of Heaven!
In 1994, a researcher was smuggled one top-secret photo the Hubble Space Telescope had taken of what is presumed to be Heaven. Weekly World News was the first to print the image and report on Dr. Masson’s findings, but despite the media coverage, NASA refused to acknowledge the existence of the photo.
Now that the Hubble has been repaired and NASA is officially releasing some of it’s new findings, the Weekly World News editorial team believes it is NASA’s responsibility to further investigate this space anomaly!
NASA has yet to respond, but take a look below for our exclusive report on the first photo:
HEAVEN PHOTOGRAPHED BY HUBBLE TELESCOPE
February 8, 1994
Just days after space shuttle astronauts repaired the Hubble Space Telescope in mid December, the giant lens focused on a star cluster at the edge of the universe – and photographed heaven!
That’s the word from author and researcher Marcia Masson, who quoted highly places NASA insiders as having said that the telescope beamed hundreds of photos back to the command center at Goddard Space Flight Center in Greenbelt, Md., on December 26.
The pictures clearly show a vast white city floating eerily in the blackness of space.
And the expert quoted NASA sources as saying that the city is definitely Heaven “because life as we know it couldn’t possibly exist in icy, airless space.
“This is it – this is the proof we’ve been waiting for,” Dr. Masson told reporters.
“Through an enormous stroke of luck, NASA aimed the Hubble Telescope at precisely the right place at precisely the right time to capture these images on film. I’m not particularly religious, but I don’t doubt that somebody or something influenced the decision to aim the telescope at that particular area of space.
“Was that someone or something God himself? Given the vastness of the universe, and all the places NASA could have targeted for study, that would certainly appear to be the case.”
NASA spokesmen declined to comment on the author’s report “pending further analysis of the photographs received on December 26.” In spite of official silence, agency insiders concede that NASA “has discovered something that might alter the future of all mankind.”
They also confirmed that President Bill Clinton and Vice President Al Gore have taken a keen personal interest in the photographs and have requested daily briefings. Dr. Masson said: “The Hubble Space Telescope was designed to photograph images as far away as the edge of the universe but a lens flaw prevented it from doing so until shuttle astronauts corrected the defect during a recent mission.
“When they finished their work, the telescope trained its enormous glass eye on the outer reachers of the universe.
“From what I understand, the first images it received were nothing more than kaleidoscopic bursts of color and light.
“As adjustments were made and the focus sharpened, NASA analysts couldn’t believe their eyes.
“After checking and rechecking the data, they concluded that the images were authentic. They also theorized that the city couldn’t possibly be inhabited by life as we know it.
“The only logical explanation was that the city was inhabited by the souls of the dead. As one of my sources put it, ‘We found where God lives.’”
It has been rumored that the space agency has forwarded photographs to Pope John Paul II at his request, but Vatican sources will neither confirm nor deny it.
Dr. Masson, who obtained copies of a single photograph from her NASA sources, says the space agency’s next move “will be most revealing.”
“This is a chance for NASA to come clean with the public and tell us everything it knows,” she said.
That’s the word from author and researcher Marcia Masson, who quoted highly places NASA insiders as having said that the telescope beamed hundreds of photos back to the command center at Goddard Space Flight Center in Greenbelt, Md., on December 26.
The pictures clearly show a vast white city floating eerily in the blackness of space.
And the expert quoted NASA sources as saying that the city is definitely Heaven “because life as we know it couldn’t possibly exist in icy, airless space.
“This is it – this is the proof we’ve been waiting for,” Dr. Masson told reporters.
“Through an enormous stroke of luck, NASA aimed the Hubble Telescope at precisely the right place at precisely the right time to capture these images on film. I’m not particularly religious, but I don’t doubt that somebody or something influenced the decision to aim the telescope at that particular area of space.
“Was that someone or something God himself? Given the vastness of the universe, and all the places NASA could have targeted for study, that would certainly appear to be the case.”
NASA spokesmen declined to comment on the author’s report “pending further analysis of the photographs received on December 26.” In spite of official silence, agency insiders concede that NASA “has discovered something that might alter the future of all mankind.”
They also confirmed that President Bill Clinton and Vice President Al Gore have taken a keen personal interest in the photographs and have requested daily briefings. Dr. Masson said: “The Hubble Space Telescope was designed to photograph images as far away as the edge of the universe but a lens flaw prevented it from doing so until shuttle astronauts corrected the defect during a recent mission.
“When they finished their work, the telescope trained its enormous glass eye on the outer reachers of the universe.
“From what I understand, the first images it received were nothing more than kaleidoscopic bursts of color and light.
“As adjustments were made and the focus sharpened, NASA analysts couldn’t believe their eyes.
“After checking and rechecking the data, they concluded that the images were authentic. They also theorized that the city couldn’t possibly be inhabited by life as we know it.
“The only logical explanation was that the city was inhabited by the souls of the dead. As one of my sources put it, ‘We found where God lives.’”
It has been rumored that the space agency has forwarded photographs to Pope John Paul II at his request, but Vatican sources will neither confirm nor deny it.
Dr. Masson, who obtained copies of a single photograph from her NASA sources, says the space agency’s next move “will be most revealing.”
“This is a chance for NASA to come clean with the public and tell us everything it knows,” she said.
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